Emerson, NJ – The sky above Emerson NJ lit up on June 15th as more than 10,000 fireworks shells and effects capping off a full day of events including a classic rock concert and youth homerun derby, kicking off summer of 2013. For the 4th consecutive year MRC Marketing provided complete event planning and management, staging and pre-event promotion for the New Jersey community’s clebration.
Planning began in September 2012 and continued through the winter according to MRC Creative Director Dave Rector. “In prior years the town’s celebration was limited to a town picnic and carnival rides,” said Rector. "In 2010 the first annual fireworks added an extra dimension to this celebration." While the first-time addition of fireworks in 2010 presented a variety of challenges in terms of legislative approval, venue selection and meeting all local fire codes and regulations. The success of the first event justified it becoming an annual event.
“Since 1986 we’ve handled large tradeshows, live entertainment events and celebrity appearances ranging from 2,000 attendee theme parties to sales meetings and grand openings,” said Rector. “Fireworks are suggested when appropriate, but are often eliminated from the mix due to the complexity and cost of the shows. In this case, the town was determined to make it happen and with the success of the 4th annual event it looks like this local tradition will continue."
For the fouth year the cost of the event was underwritten by local businesses eliminating the reliance on taxpayer dollars.